While there are many airline ads I really like, I’m usually not a fan of tourism campaigns—many are cheesy, poorly produced, or miss their mark as enticing or funny.
Switzerland’s new “No Drama” ad is an exception. Check out Swiss tennis champion Roger Federer and Robert De Niro in action. (I love the last line.)
For the record, I like Switzerland—great hiking, terrific public transportation, and the alpine coasters are a blast. And yes, everything really is clean, safe, and well-organized.
This via ferrata was beyond vertical in some spots; just the thing for someone afraid of heights.
One of the longest alpine coasters in Switzerland (approx. 3,000 meters)—never brake!
I’m not sure about the ad’s timing, though—Switzerland is still closed to the vast majority of visitors. Perhaps it’s to move the country to the top of travel wish lists? (It may just work—22 million views and counting since it was released 10 days ago!)